The GLOBALIZATION Service
- Overall, in our today economy, Luxury Brands need to be global, and international.
- Whatever is their size, their development stage, they need access to the international markets and cannot without difficulties survive without going oversea.
- More over the Rapid Developing Economies are very important markets for this industry and can balance the slow down of economic domestic markets in mature markets.
- The Travel Business, tourists buying all over the world their favorite Brand force the company to develop international.
- The new top wealth consumer pyramid is coming from those countries, where retails channels, branding, pricing, product collection and selections, consumers and clients are different from the ones known in the country where the Brand is borne.
- How to conquer new markets at no costs or reasonable means, make the mutation to become a globally advantaged company by going international. What need to be done strategically and operationally on the Branding, the Product offer, the pricing ?
- How to capture all those opportunities and fuel the international growth, and how to fight against competitors that are in the same momentum than the given company with perhaps more powerful means and human resource capabilities. How to be a fast internationally growing company.
- The goal will be to understand which geography, which priority, where and how are the best growing opportunities.
- How to structure the best new international operating landscape. How can we use existing network, retail, agents, strategic partners, press power, digital access, business community and reach customers and clients ?
- How to orchestrate the deployment strategy to conquer new markets, and gain market shares ?
- What should be our level of ambitions, and how to find the resource including a pool of talents to make it. Risks and challenges are huge, but Opportunities are extremely important.
By operating the right strategic move on the international market, knowing how to capitalize on your home market position, operating either a organic growth or finding partnerships, mergers, venture capital, or even levering an acquisitions, a company could get all the advantages of a global scale, on R&D, Manufacturing, Sourcing, in House Business Processing while giving a complete new business momentum to the Brand that will result in more market share, sales, margin , and operating results.
BUSINESS OUTPUT RESULTS
Our expertise result in the inner knowledge and experience we have to develop Brand Internationally, taking into account the difficult uniqueness of the international ecosystem of the Luxury industry that may vary for each segments or sectors of this industry that we cover through our international network of experts, and partners.
- How to move from a domestic Brand to Global One. What needs to be done on the Products, the sales & marketing policy. Which new geography should be open, which city, which streets, which malls, which E Commerce site ?
- How to open a new market ? How to get the right local help, who will open the network, work out alliances, overpass entry barriers, cultural differences, business alignments.
We have a knowledge and experiences in the different sectors we cover within our different practices for all the sector of the Luxury industry, in the following areas:
- EUROPE: UK, France, Germany, Spain, Italy, Switzerland, Russia, Ukraine
- NORTH AMERICA: USA & Canada
- LATIN AMERICA & CARIBBEAN including Mexico, Brazil, Argentina, Venezuela , Chili.
- ASIA: China focus on Shanghai and Pekin, HongKong, Macao, Taiwan, Japan, Singapore, Malaysia, Thailand
- MIDDLE EAST with a strong focus on Dubai, Qatar, UAE