WINES & SPIRITS

The abuse of alcohol is dangerous for your health. Consume with moderation.


The Wines & Spirits practice

The Wines and Spirits practice covers all premium and high end of the Luxury Champagne Brands, fine Wines from France, Italy, Spain, and overseas ones  such as Australian  New Zealand and US west coast and Latin America and the spirits, Cognac, Whiskey,Vodka in majority but  cover some other luxury spirits. 


Our Approach

  • We clearly know how to market a Brand Wine or Champagne and find additional volume, price opportunity, retail position that you can leverage on the Brand ?
  • We know how to operate the Marketing & Sales of this segment of Luxury which has its specifics rules and uses. 
  • We know the retailers, but also restaurants, hotels, clubs that will help the Brand in a proper way to develop. 
  • We have a good marketing intelligence about what it is happening on the market
  • We could help you  in a lot of different way, finding new ideas of promotions and merchandise, working on new packaging, new product ideas, brand extension, territories and innovations and  creativity. 


Please note that We are very familiar to say the least to wines and spirits regulations, legal aspects  and consumers laws concerning this product categories such as the Three-tiers alcohol distribution system in the. USA, or the "Evin Law - Loi Evin" in France. 


How can we help ? 

  • We can help you to build the right strategy for your brand and revisit options that you may have neglected or did not think about. And help you to realign your Brand strategy, integrating your team, designer, art director, marketing and sales people, production and product management. We can also assist you, and being the sounding board of strategic options, on brand extension, international development or help on some projects like E Commerce, Communication, PR, or Retail developments. 

Our Consulting Services

  • Our services covers from  Global Strategy to Operation.  Objectivity is crucial, valid data, rigorous analyses, external and internal perspectives, root causes, and explicit logic serve our foundations for objective decision making.
  • We assist, advice, work, build, and act on appropriate Brand Strategy, International Development, Sales & Marketing, Communication, Merchandising, Press & Public Relations, and  Retail channels.


Our Services




Business Practice


CHAMPAGNES

  • Development from Strategy to Operational Business for Champagne Brands, capitalizing on the strong expertise we have in this segment  and on the know how to value a Brand within that product category
  • Communication work and Marketing & Sales programs on the expression and the richness and diversity of fabulous vineyards, and how to made  the most of up of Premiers Crus and Grands Crus for Brands in that Category. 
  • Work on a specific Champagne Brand, defining  personality and image, positioning  and differentiation versus competitors through packaging, merchandising, PR, events and communication. 
  • Strategic copy for a Champagne House based on DNA rejuvenation: Joy, with a generous and seductive personality, distinguished by their sparkling fruitiness, their flavorsome body and their elegant. We have rework the legend and history of that Brand, blending tradition coming for the XVIII century to the modernity of today's time, and rework all distribution and wine merchants retail plans the best restaurants, hotels  and help to structure a communication & PR campaign backed by Press Media and Social Media build around the world with a specific focus on geographical ares. 
  • We really believe that Wines of Champagne, are seductives, magic, they are symbol of pleasure, grandeur, and pure celebration. 
  • We will be able to help you to leverage your Brand, work on your wine catalog with  your Non Vintages, and Vintages categories, and valued your "cuvées de prestige", if you have one. 
  • Of course, we will be able to find the right branding for your Brand, and talk about Riddling, Clarify of your champagne,  the palette of aromas, unrivaled quality, the finest of the vineyard estate, the uniqueness of who you are, the history of a particular vintage or the distinctive characteristics of a vineyard and its terroir. 
  • Even more we will work to boast your Brand, work on your marketing & sales policy, help you to find new markets or even distribute your Brand in a better way than before and help you with a value and profit oriented strategy. 
  • More over, we could work on Your Communication, advertising, PR, events and social media, in order to bring your Brand to consumers, catch the public imagination, bring new campaigns, and medias

WINES

We do have a expertise in the Strategy and Business, Branding, and Operation in the wines segments.

  • We know about the challenge of marketing wines, the attention and care that are necessary for an outstanding terroir, how to consolidate the work year after year, and how to move up in the scale of crus, in the 1855 classification. Producing hight quality wines, and top classified growth is always an extremely demanding proposition. 
  • This work has to be retributed to its right value on the market, in the pricing, and in the recognition in the wine market. The work has to be done  and rewarded for each and every steps of the way, from the vineyard to the cellar, and in the wine boutique merchants or the table cloth of a restaurant.
  •  The magic of your wine will operate, in each glass of your wine that will be served, and "marketing" in the wine business, is very specific and unique to that industry and environment. It is much more subtle than generally though, and can only work under certain conditions. 
  • Your Brand has to be oriented around your wines, his complexity, the extraordinary aromatic, your tradition, your commitment as a one maker, the cycles of the vine that are respected, the continual adaptation to the nature of the grape and careful time honored practices. 
  • The path we may explore, is audacity, humility, exacting professionalism, expertise, timeless quality, and savoir-faire. According to us Wine is an expression of truly unique culture as literature, an art by itself. 


SPIRITS

COGNAC

  • We also operate and work with Brands of Cognac, VS, VSOP, X.O, and know how to structure and make pillars in a range of products  range of that are both benchmarks of excellence in the world of cognacs and icons of refinement and luxury.
  • The success of a Cognac Brand is far from simply fortuitous, it is reflecting an unyielding focus on quality,  the talents of generations of cellar masters to constitute the most remarkable reserves of rare eaux-de-vie, and the inspiration to make a exceptional elixir. 
  • Cognac is made of tradition but also of modernity, and can for some categories be the inspiration of astonishing variety of ways to enjoy it, in a traditional snifter, on ice, in long drinks or in cocktails. Made from grapes, cognac goes perfectly with fruit, spices and other liquors, providing an ideal base for innovative and delicious cocktail creations. 
  • As a Brand of Cognac, it is also important to meet commercial success, and make your Brand renowned in every continent, and key markets, cities, and top spot, and play its unique role as ambassador of French art de vivre over the world. 


WHISKEY

  • Work on Branding, Distribution and Retailing, Communications, Competitions for Scotch whisky distillers and marketers of premium Scotch whisky brands worldwide, including product categories such malt whiskey and single malt. 
  • Leverage Marketing program on craftsmanship, distinctive and regional characteristics, international campaign with local adaption per market, packaging, marketing & sales programs, breakthrough marketing concepts without neglecting premium quality, handcrafted character of a specific brand , or taste. 


More Business Practices available on request on other spirits including Vodka. 


Our INDUSTRY PRACTICES & SERVICES  will back you on all projects and at all stages.