WHO WE ARE
THE LUXURY CONSULTING COMPANY is an international strategic, operational and financial advisory firm fully dedicated to the luxury, premium and high-end lifestyle industries.
- We advise luxury brands, large luxury corporations, international luxury groups, multi-brand groups, entrepreneurs, family-owned Maisons, private equity funds, venture capital firms, family offices and investors on their most important strategic and business challenges.
- Our work combines luxury sector expertise, strategic analysis, operational experience, creative understanding, digital and AI awareness, a human capital perspective and financial advisory capabilities.
A LUXURY-FOCUSED ADVISORY FIRM
- Luxury is a highly specific industry. It requires a deep understanding of brand equity, desirability, creativity, craftsmanship, client experience, distribution, scarcity, pricing power and long-term value creation.
- Luxury businesses must continually reconcile creativity with commercial performance, exclusivity with growth, heritage with innovation, global development with local relevance, and desirability with financial discipline.
- We do not apply generic consulting methods to luxury businesses. We build tailor-made advisory solutions adapted to each client’s identity, ambition, market position and business priorities.
LUXURY INDUSTRY PRACTICES
We advise clients across the major sectors of the luxury, premium and high-end lifestyle industries, including:
• FASHION & ACCESSORIES
• BEAUTY
• WATCHES & JEWELRY
• HOMEWARE & INTERIOR DESIGN
• WINES & SPIRITS
• RETAIL
• HOSPITALITY
• REAL ESTATE
• MOBILITY
• TECHNOLOGY
• ART & CULTURE
Each Luxury Industry Practice brings together sector-specific knowledge, international market intelligence, strategic insight and direct operational experience.
This enables us to understand the distinctive business models, competitive dynamics, distribution structures, client expectations, creative codes and value-creation drivers of each luxury sector.
We advise clients across the major sectors of the luxury, premium and high-end lifestyle industries, including:
• FASHION & ACCESSORIES
• BEAUTY
• WATCHES & JEWELRY
• HOMEWARE & INTERIOR DESIGN
• WINES & SPIRITS
• RETAIL
• HOSPITALITY
• REAL ESTATE
• MOBILITY
• TECHNOLOGY
• ART & CULTURE
Each Luxury Industry Practice brings together sector-specific knowledge, international market intelligence, strategic insight and direct operational experience.
This enables us to understand the distinctive business models, competitive dynamics, distribution structures, client expectations, creative codes and value-creation drivers of each luxury sector.
LUXURY SERVICE PRACTICES
Our Luxury Service Practices cover the key areas required to build, develop, operate and transform luxury businesses:
1. STRATEGY
2. BRAND
3. MARKETING & SALES
4. CREATIVITY & INNOVATION
5. PRODUCTS & SERVICES
6. COMMUNICATION
7. GLOBALIZATION
8. AI & DIGITAL BUSINESS
9. OPERATIONS
10. HUMAN RESOURCES & ORGANISATIONS
11. FINANCE
Each Service Practice can operate independently or in combination with other practices, depending on the scale, nature and complexity of the client’s challenges.
Our Luxury Service Practices cover the key areas required to build, develop, operate and transform luxury businesses:
1. STRATEGY
2. BRAND
3. MARKETING & SALES
4. CREATIVITY & INNOVATION
5. PRODUCTS & SERVICES
6. COMMUNICATION
7. GLOBALIZATION
8. AI & DIGITAL BUSINESS
9. OPERATIONS
10. HUMAN RESOURCES & ORGANISATIONS
11. FINANCE
Each Service Practice can operate independently or in combination with other practices, depending on the scale, nature and complexity of the client’s challenges.
THE GLOBAL LUXURY ADVISORY MATRIX
The Global Luxury Advisory Matrix is created by crossing our Luxury Industry Practices with our Luxury Service Practices.
It provides a comprehensive view of the sectors in which we operate and the capabilities we mobilize for our clients.
At every point of intersection, we combine:
LUXURY INDUSTRY EXPERTISE × LUXURY SERVICE EXPERTISE
The Global Luxury Advisory Matrix is created by crossing our Luxury Industry Practices with our Luxury Service Practices.
It provides a comprehensive view of the sectors in which we operate and the capabilities we mobilize for our clients.
At every point of intersection, we combine:
LUXURY INDUSTRY EXPERTISE × LUXURY SERVICE EXPERTISE
- This structure enables us to address highly specific assignments, such as branding in watches and jewelry, retail strategy in fashion, international development in beauty, operations in hospitality, innovation in mobility or finance in luxury real estate.
- It also allows us to mobilize several Industry and Service Practices around more complex strategic, operational, organizational, digital or financial transformations.
- The Matrix ensures that every recommendation is grounded in the realities of the relevant luxury sector while drawing upon the most appropriate functional expertise.
THE SBC FRAMEWORK
STRATEGY. BUSINESS. CREATIVITY.
The SBC Framework is our integrated approach to understanding, developing and transforming luxury businesses.
It brings together the three fundamental dimensions of sustainable luxury value creation.
S — STRATEGY GIVES DIRECTION
Strategy defines the ambition, positioning, priorities, choices and roadmap of the business.
It determines where the company should compete, how it should differentiate itself, which opportunities it should pursue and how it can create sustainable competitive advantage.
B — BUSINESS GIVES STRUCTURE
Business provides the operating model, organization, capabilities, processes, resources and financial discipline required to execute the strategy.
It transforms ambition into measurable performance and creates the foundations required for sustainable development.
C — CREATIVITY GIVES DESIRABILITY
Creativity creates distinction, relevance, emotion and desirability.
It is expressed through the brand, products, services, experiences, communication, innovation, craftsmanship and creative culture of the Maison.
In luxury, Strategy, Business and Creativity cannot be separated.
Strategy without execution remains theoretical. Business performance without creativity can weaken differentiation and desirability. Creativity without strategic direction and operational discipline cannot generate sustainable growth.
The SBC Framework aligns:
DIRECTION × STRUCTURE × DESIRABILITY
STRATEGY. BUSINESS. CREATIVITY.
The SBC Framework is our integrated approach to understanding, developing and transforming luxury businesses.
It brings together the three fundamental dimensions of sustainable luxury value creation.
S — STRATEGY GIVES DIRECTION
Strategy defines the ambition, positioning, priorities, choices and roadmap of the business.
It determines where the company should compete, how it should differentiate itself, which opportunities it should pursue and how it can create sustainable competitive advantage.
B — BUSINESS GIVES STRUCTURE
Business provides the operating model, organization, capabilities, processes, resources and financial discipline required to execute the strategy.
It transforms ambition into measurable performance and creates the foundations required for sustainable development.
C — CREATIVITY GIVES DESIRABILITY
Creativity creates distinction, relevance, emotion and desirability.
It is expressed through the brand, products, services, experiences, communication, innovation, craftsmanship and creative culture of the Maison.
In luxury, Strategy, Business and Creativity cannot be separated.
Strategy without execution remains theoretical. Business performance without creativity can weaken differentiation and desirability. Creativity without strategic direction and operational discipline cannot generate sustainable growth.
The SBC Framework aligns:
DIRECTION × STRUCTURE × DESIRABILITY
THE GLOBAL MATRIX × SBC
The Global Luxury Advisory Matrix determines where we intervene.
The SBC Framework determines how we approach each assignment.
Every intersection of the Matrix can therefore be analyzed through the three complementary perspectives of Strategy, Business and Creativity.
For example, an international development assignment in watches and jewelry requires:
• A clear strategic ambition and market positioning
• An appropriate commercial, operational and organizational structure
• A compelling brand, product and client proposition
Similarly, an AI and digital transformation assignment in fashion must consider:
• The strategic role of technology
• Its integration into the business and operating model
• Its contribution to creativity, desirability and client experience
The interaction between the Matrix and SBC ensures that our recommendations are:
• Strategically coherent
• Operationally actionable
• Creatively relevant
• Financially sustainable
• Adapted to the specific realities of the luxury industry
Together, the Global Matrix and SBC create an integrated advisory system:
INDUSTRY EXPERTISE × SERVICE EXPERTISE × STRATEGY × BUSINESS × CREATIVITY
The Global Luxury Advisory Matrix determines where we intervene.
The SBC Framework determines how we approach each assignment.
Every intersection of the Matrix can therefore be analyzed through the three complementary perspectives of Strategy, Business and Creativity.
For example, an international development assignment in watches and jewelry requires:
• A clear strategic ambition and market positioning
• An appropriate commercial, operational and organizational structure
• A compelling brand, product and client proposition
Similarly, an AI and digital transformation assignment in fashion must consider:
• The strategic role of technology
• Its integration into the business and operating model
• Its contribution to creativity, desirability and client experience
The interaction between the Matrix and SBC ensures that our recommendations are:
• Strategically coherent
• Operationally actionable
• Creatively relevant
• Financially sustainable
• Adapted to the specific realities of the luxury industry
Together, the Global Matrix and SBC create an integrated advisory system:
INDUSTRY EXPERTISE × SERVICE EXPERTISE × STRATEGY × BUSINESS × CREATIVITY
THE M&A SYSTEM
The M&A System adds the ownership, investment, capital and transactional dimension to our advisory architecture.
We advise luxury corporations, entrepreneurs, family-owned Maisons, private equity funds, venture capital firms, family offices and investors throughout the principal stages of a transaction.
IDENTIFY
We identify strategic opportunities, potential acquisition targets, investors, partners and value-creation platforms.
This includes assessing strategic relevance, sector attractiveness, brand potential, market positioning and long-term development opportunities.
TRANSACT
We support the strategic and financial assessment of transactions, including commercial and strategic due diligence, valuation, negotiation, transaction preparation and execution.
Our analysis extends beyond financial performance to include brand equity, creativity, products, distribution, management, organization, culture, operations and growth potential.
TRANSFORM
We help define the strategy, operating model, organizational priorities and transformation roadmap required following an acquisition, investment, partnership or change of ownership.
The objective is to convert transactional opportunity into sustainable business and brand value.
The M&A System follows a clear progression:
OPPORTUNITY × EXECUTION × VALUE CREATION
The M&A System adds the ownership, investment, capital and transactional dimension to our advisory architecture.
We advise luxury corporations, entrepreneurs, family-owned Maisons, private equity funds, venture capital firms, family offices and investors throughout the principal stages of a transaction.
IDENTIFY
We identify strategic opportunities, potential acquisition targets, investors, partners and value-creation platforms.
This includes assessing strategic relevance, sector attractiveness, brand potential, market positioning and long-term development opportunities.
TRANSACT
We support the strategic and financial assessment of transactions, including commercial and strategic due diligence, valuation, negotiation, transaction preparation and execution.
Our analysis extends beyond financial performance to include brand equity, creativity, products, distribution, management, organization, culture, operations and growth potential.
TRANSFORM
We help define the strategy, operating model, organizational priorities and transformation roadmap required following an acquisition, investment, partnership or change of ownership.
The objective is to convert transactional opportunity into sustainable business and brand value.
The M&A System follows a clear progression:
OPPORTUNITY × EXECUTION × VALUE CREATION
THE GLOBAL MATRIX × SBC × M&A
The integration of the Global Luxury Advisory Matrix, the SBC Framework and the M&A System creates a comprehensive strategic, operational, creative, financial and transactional advisory architecture.
THE GLOBAL MATRIX
The Global Matrix identifies the appropriate combination of Luxury Industry Practices and Luxury Service Practices.
It determines the expertise required for each assignment.
THE SBC FRAMEWORK
SBC aligns Strategy, Business and Creativity.
It ensures coherence between the direction of the business, its operating structure and its capacity to create desirability.
THE M&A SYSTEM
The M&A System identifies, evaluates and executes investment, ownership and transactional opportunities.
It connects strategic ambition with financial execution and long-term value creation.
Together, these three systems establish a permanent dialogue between:
This integrated architecture allows THE LUXURY CONSULTING COMPANY to accompany clients throughout the complete business and investment journey:
FROM STRATEGIC OPPORTUNITY TO SUSTAINABLE LUXURY VALUE CREATION.
The integration of the Global Luxury Advisory Matrix, the SBC Framework and the M&A System creates a comprehensive strategic, operational, creative, financial and transactional advisory architecture.
THE GLOBAL MATRIX
The Global Matrix identifies the appropriate combination of Luxury Industry Practices and Luxury Service Practices.
It determines the expertise required for each assignment.
THE SBC FRAMEWORK
SBC aligns Strategy, Business and Creativity.
It ensures coherence between the direction of the business, its operating structure and its capacity to create desirability.
THE M&A SYSTEM
The M&A System identifies, evaluates and executes investment, ownership and transactional opportunities.
It connects strategic ambition with financial execution and long-term value creation.
Together, these three systems establish a permanent dialogue between:
- LUXURY INDUSTRY EXPERTISE
- LUXURY SERVICE EXPERTISE
- STRATEGIC DIRECTION
- BUSINESS PERFORMANCE
- CREATIVE DESIRABILITY
- FINANCIAL AND TRANSACTIONAL VALUE CREATION
This integrated architecture allows THE LUXURY CONSULTING COMPANY to accompany clients throughout the complete business and investment journey:
FROM STRATEGIC OPPORTUNITY TO SUSTAINABLE LUXURY VALUE CREATION.
INTERNATIONAL PRESENCE
- THE LUXURY CONSULTING COMPANY supports clients across Europe, the Americas, Asia-Pacific and the Middle East.
- Our international network includes offices and correspondents in Paris, London, Milan, New York, Los Angeles, Miami, Hong Kong, Beijing, Shanghai and Dubai.
- Our international presence allows us to combine global luxury expertise with local market understanding, cultural intelligence, international networks and direct access to the world’s principal luxury markets.