The BRAND Service
OUR APPROACH
The Brand is the soul of your company, a living part, an essential asset that gives value to your business and identity. Your Brand will nurture your product collection, marketing& sales policy, your international development. As such, a Brand needs to be successful, valuable, unique, different, resonate with customers, position your company as a leader, and procure strategic advantages whether in prosperous economy or difficult ones.
HOW ?
. We help you to create, develop, build, strengthen, your existing brand, clarify your positioning, give you a long run cohesive perspective and brand architecture uniqueness backed by a strong marketing mix.
. We work with you the genetic of your Brand, reengineer the DNA, work on name, instant recognition, logo, brand color, images & words, territories, artistic direction if needed, customer and retail insights, rigorous business analytics, consistent associations, clear promises, claims, strong emotional connections, high consumer values and mind projections.
. We bring reality to your Brand, and make a tangible asset of your company, and a meaningful one. The kind that will anchor a growth or turnaround strategy and drive customer loyalty, profit, and shareholder returns. We are the architects that will help you to build a strong brand with rigor and discipline, and make it a successful vehicle for your company success.
. We will make it real and durable, by integrating your Brand to your global strategy and nurture all business function in your company, and by developing the right brand ecosystem around it, with a direct bridge to your Marketing & Sales policy, and Product Collection, taking into account the international geographies, the nuances across industries.
BUSINESS OUTPUT RESULTS
. Brand definition, inception, creation, launch, incubation
. Branding
. Mature Brand management / Revival / Re- Naissance / Hyp & X Brand factor
. Name finding
. DNA
. Incubation
. Brand Values & territory
. Brand - product intégration
. Brand stretching and Development
. Brand innovation
. Code - Color- Logo - Protection - Trade Marks
. Brands & crisis management
. Brand vs International
. Brand and Artistic Direction
The Brand is the soul of your company, a living part, an essential asset that gives value to your business and identity. Your Brand will nurture your product collection, marketing& sales policy, your international development. As such, a Brand needs to be successful, valuable, unique, different, resonate with customers, position your company as a leader, and procure strategic advantages whether in prosperous economy or difficult ones.
HOW ?
. We help you to create, develop, build, strengthen, your existing brand, clarify your positioning, give you a long run cohesive perspective and brand architecture uniqueness backed by a strong marketing mix.
. We work with you the genetic of your Brand, reengineer the DNA, work on name, instant recognition, logo, brand color, images & words, territories, artistic direction if needed, customer and retail insights, rigorous business analytics, consistent associations, clear promises, claims, strong emotional connections, high consumer values and mind projections.
. We bring reality to your Brand, and make a tangible asset of your company, and a meaningful one. The kind that will anchor a growth or turnaround strategy and drive customer loyalty, profit, and shareholder returns. We are the architects that will help you to build a strong brand with rigor and discipline, and make it a successful vehicle for your company success.
. We will make it real and durable, by integrating your Brand to your global strategy and nurture all business function in your company, and by developing the right brand ecosystem around it, with a direct bridge to your Marketing & Sales policy, and Product Collection, taking into account the international geographies, the nuances across industries.
BUSINESS OUTPUT RESULTS
. Brand definition, inception, creation, launch, incubation
. Branding
. Mature Brand management / Revival / Re- Naissance / Hyp & X Brand factor
. Name finding
. DNA
. Incubation
. Brand Values & territory
. Brand - product intégration
. Brand stretching and Development
. Brand innovation
. Code - Color- Logo - Protection - Trade Marks
. Brands & crisis management
. Brand vs International
. Brand and Artistic Direction