"She is Night & Day, Questions & Answers, Composed and Excessive, Instant and Infinite, Muse Vulnerable and Invincible. You know Her and you don’t know Her".
CHANEL is revealing the enigmatic new scent with this new advertising campaign directed by Johan Renck and starring the house’s captivating new muse, Lily-Rose Depp.
CHANEL Fragrance is once again hitting the right strategy both in Business & Creativity. The absolute Modernity of CHANEL that never stops to reinvent itself while remaining the same.
The World Luxury Fragrance Market will be around €23 Billion in term of value. It will continue to be one of the major segment in the Luxury Industry with nice expectations and dynamics for 2017.
For more info, do not hesitate to reach our FRAGRANCES & COSMETIC Practice within THE LUXURY CONSULTING COMPANY.