The COVID Pandemic is forcing the luxury industry to reinvent itself. TOM FORD capture it and manage a new transition for the Make Up industry helped by the Ester Lauder Group. TIKTOK was going to be invested by luxury brands. Social Media are now so strategic that they create real battle between superpowers and creating additional tensions between USA and China in a year of the American election. WECHAT, next in the list ? VOGUE is dreaming like all of us of HOPE and generated all the covers of their magazines for the September 2020 edition. The Next revolution in the Luxury Car Industry is all about E Cars. The New electronic BMW car concept is joining the TESLA revolution with a complete different strategy that if well executed good be a incredible success.
Time are changing, and strategic agility and adaptation is the key world to survival.
You have to move with time in order to never be late and being in the front the next wave which is coming ! Disrupt before being disrupted !
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