The Paris Fashion week, after New-York, London, Milan is really challenged and has to go through a digital transformation for a very large number of brands from 28th of September to the 6th of October 2020 !
How to show a new collection and reveal the Brand strategy in a Covid Period ? The 1st day of the Paris Fashion was entirely Digital for all the Brands presenting and this is really a conodrum in the world of fashion where reality and fashion weeks’ catwalks normally generate emotions, desires and discoveries. All those new elements and the showrooms are effective business and feed all the fashion business ecosystem. And now the Brands majority have to go trough digital media. We all have to reinvent a new luxury world and jump into the future, invent new tools and new ways to think, create, strategize and make business. No need to look into the rear mirror and be nostalgic while driving the changes. We have to embrace it all, be proactive and do even better in this new present than in our recent past. This is the age of Luxury Darwinisme when the agile, the new modern luxury brands will be the winners. We have to go for it and make it happen.
Again, To Be Digital Disruptive or not to Be, that’s the question !
#thierrynataf for #theluxuryconsultingcompany
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