SAINT LAURENT just opened the NEW CONCEPT STORE in Paris , RIVE DROITE replacing COLETTE – You have to discover how experiential and Millennials a Luxury Brand can be ! Check also the LA store ! Zoe KRAVITZ is the New Icon, British Vogue puts her on the coverage. LUXURY has no time to waste and must be Sustainable: soon in 2050, we will have more plastic floating than fishes in the ocean! LOUIS VUITTON has a great collaboration with the Artist ALEX ISRAEL, and the Capucine Bag is now a new symbol of the Pop Culture. HERMES is evolving, and the Carré Flag Nation is great. SAINT LAURENT has shown his new men collection in Los Angeles, crazy set on the beach in Malibu with Antony Vaccarello creating a new fashion vocabulary and identity – you will love it or hate it, but it is there. CARTIER around the neck of Charlotte Casighari at her weeding, the same necklace that her Grand Mother Princess Grace Kelly de Monaco was wearing. Beauty & Diamonds are eternal. ELLE Paris is so French with Cindy Bruna, I love it. FENTY with Rihanna, and the collaboration with LVMH, is inventing a postmillennial brand mixing music and style at an affordable price, and a fashion that reflects badgirlriri attitude and identity, so right. The Tension between the USA and China are worrying and may put at risk the worldwide and luxury economy. The Cannes Festival is over and Luxury PRs could have done better according to me. Compare it to the Oscar or the Met Ball, and you will get what I mean. The Car Luxury Market is booming and the New Mc Laren is proving it. FENTY cosmetic is flying out of the shelves, another success of Rihanna and LVMH. Hale Berry maybe chosen to be the new face of a Luxury Brand. Can PRADA be back and have the Devil Wears it again like before? The PRADA Group is going toward a complete digital and management transformation. Both Brands PRADA and MIU MIU have a tremendous potential and could be so Millennials. To be continued…!
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