LOUIS VUITTON - Fashion Show in Shanghai - The History of a Message in a Bottle “Zoooom With Friends”
A Great show organized by LV under the artistic management and design of Virgil Abloh for the New Men Collection.
Experiential, in tune with the Z generation and offering a unique show to the Chinese Public that starts in Paris with a unique video populated with cartoon animal “stowaways” who’d jumped aboard L.V. shipping containers.
Fun, different, interactive, the global branding and marketing campaign of communication have been thought to be global but with a very strong push towards the Chinese market. It has also combined direct digital marketing campaign supported by local famous actors, VIPs and KOL with some preferential media as GQ China.
Virgil was talking from Chicago, about a fashion and creative adventure that started in Paris and dock in the Shanghai Harbour.
LOUIS VUITTON the number one luxury brand in the world - LVMH Group - is revealing how SBC - Strategy, Business and Creativity can “synergize”, creating a global positive disruption on a worldwide scale and being the appropriate answer for the post Covid era we are all entering in.
#thierrynataf for #theluxuryconsultingcompany
#lvmh #lv #louisvuitton #luxury #fashion #strategy #business #creativity
A Great show organized by LV under the artistic management and design of Virgil Abloh for the New Men Collection.
Experiential, in tune with the Z generation and offering a unique show to the Chinese Public that starts in Paris with a unique video populated with cartoon animal “stowaways” who’d jumped aboard L.V. shipping containers.
Fun, different, interactive, the global branding and marketing campaign of communication have been thought to be global but with a very strong push towards the Chinese market. It has also combined direct digital marketing campaign supported by local famous actors, VIPs and KOL with some preferential media as GQ China.
Virgil was talking from Chicago, about a fashion and creative adventure that started in Paris and dock in the Shanghai Harbour.
LOUIS VUITTON the number one luxury brand in the world - LVMH Group - is revealing how SBC - Strategy, Business and Creativity can “synergize”, creating a global positive disruption on a worldwide scale and being the appropriate answer for the post Covid era we are all entering in.
#thierrynataf for #theluxuryconsultingcompany
#lvmh #lv #louisvuitton #luxury #fashion #strategy #business #creativity
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