Will Poetry be in the future a New Ultimate Strategic Advantage in the Luxury Business ?
There are no other Luxury Brands in the worlds that are so Poetic, and so Elegant than HERMES actually. Poetry is a part of the HERMES DNA, and as such gives a unique positioning to the Brand in the Luxury Industry.
And to prove it, discover after the superb movie “Wanderland- Dancing the cane-cane” (see the movie above) that was celebrating at the Saatchi Gallery in London, the art of the urban flânerie, the new “Les Flâneurs d’Hermés” (see the movie below), where between earth and sky, dancing and cycling, bicycle acrobats demonstrate their agility and precision. The world champion bike acrobats David Schnabel and the dance Sonya Cullingford let their imagination run free on the Flâneur d’Hermés unisex Leisure Bike and the Flâneur sportif sports bike.