The boutique dedicated entirely to fine jewelry and timepiece situated opposite the Maison’s historic home, on the other side of Rue François Ier. Designed by architect Peter Marino – this stunning new jewel case melds modernity and timeless elegance. Dior’s emblematic grey and pink tones compose an intimate atmosphere. In addition to jewelry and timepiece collections, the boutique offers a VIP salon and features furniture by Vincenzo de Cotiis, as well as artworks by Dana Buckley, Damien Hirst and others.
The Timing of the opening is just right on both Business and Strategic reasons. The Fine Jewelry market is having a momentum and DIOR Jewelry should take a full advantage of this worldwide market estimated at € 16 Billion for the year 2016, just a perfect flawless move.
Congratulations to all the Dior Jewelry Team, Victoire de Castellane- the Creator Director and Laurence Nicolas – CEO Dior Timepieces & Jewelry for this new beautiful Dior Boutique.