J’ADORE takes us back to the very source of feminity with an intense and poetic film.
In the beginning, there was woman. J’adore is her incarnation. Charlize Theron, the icon. At the heart of the basic elements, when emotions laid bare are transformed into vital energy, she rediscovers her true nature. Renewed, triumphant, she is reborn into the world.The new J’adore campaign takes us on a journey of the senses to the origins of femininity. Charlize Theron emerges more luminous than ever.
Directed by Jean-Baptiste Mondino, J’adore’s 45-second film begins with Ms. Theron standing in a desert at night, storm clouds and lightning bolts surrounding the area. Soon it begins to rain, and Ms. Theron says, “I touch the rain” as she runs her hands over her hair, embracing the cool feeling.
Again the very nice performance of Ms Theron and all the talent of Mr Jean Bastiste Mondino are making a successful new DIOR J’ADORE s’ movie.
Bravo to Claude Martinez , Parfums Christian Dior President & CEO and his teams for this new territory development on the "J'ADORE" Brand that synchronized it to today's women expectations, a fusion between Nature and Beauty, the Day Charlize became Gaea, the Greek mythology’s goddess.
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