His success shows where it matters most to a fashion brand – commercially. The sales figures have been robust during Simons’ tenure. Profits increased 13.4% in the first half of last year, to €747m.
Couture, in particular, has flourished. Profits for this part of the business, the highest end of high-end fashion, increased 14% year on year. Simons’ shift from an insider favorite to a superstar designer will be clinched at the end of this month when Dior and I, a film documenting his time at the house, will be released.