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LUXURY CHINA 2019,  What's Next ?

11/7/2018

 
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LUXURY CHINA  2019 - What’s Next ?
Understand the Luxury Chinese Consumers and Markets for Brands and Groups.

Be proactive, strategize and operationalize your Business to maximize your Brand Value, Sales and Profits for 2019!

What is it really happening to the Luxury Chinese Market? And what you should do about it in the perspective of 2019 in China and on the international markets!

After several months of inquiry, studies and visits, we have drowned our conclusions about what is really happening to the Luxury industry and consumers in China and Abroad (Europe, America, Asia, Middle East).

As a Luxury Brand, it is fundamental to understand the Chinese Millennial and Generation Z, to structure an worldwide omni channel strategy (in China and abroad)  with stores in first and second cities in China combined with the right Digital, Ecommerce ( AliBaba’s Luxury Pavillon / JD .Com’s Toplife & Brand’s Web site), Social Media (WeChat, Sina Weibo, Tencent QQ, Toudou Youku ...) , Celebrities, Key Opinion Leaders, partners in order  to deploy and work your Branding and Collections to reach the maximum sales and profits.

Interested by having us as Adviser, do reach for us at info@theluxuryconsultingcompany.com  or to myself directly thierry.nataf@theluxuryconsultingcompany.com 

SAINT LAURENT PARIS @ THE HOLLYWOOD PALADIUM in LOS ANGELES

2/9/2016

 
Mark your pre–New York Fashion Week calendar for February 10, the day that SAINT LAURENT will debut its men's fall line and the first part of its women's collection at the Hollywood Paladium in Los Angeles.

The fashion house is one of the most iconic and successful house within the KERING Group (GUCCI, BOTTEGA VENETA, McQUEEN, BALANCIAGA). Hedi Slimane is the  creative director who has rejuvenated the SAINT LAURENT PARIS brand since March of 2012.

According to the last official published results by KERING Group  in November 2015, sales for SAINT LAURENT were at €707 M in 2014, with a H1- 2015 at €443M + 38% vs 2014 and Q3-2015 at € 243 M +36.9% vs 2014. We believe that SAINT LAURENT should confirm an excellent year in 2015.


In an undoubtedly turbulent year, this is sure to be a moment to watch.

This year marks the tenth anniversary of the
Hedi Slimane Diary, which is, Saint Laurent tweeted, "an interpretation of the written daily diary through photography." The diary's dedication to music has inspired the theme of the show at the Palladium, which will be a tribute to L.A.'s music scene.

The French - Paris house announced the Palladium show  with a slew of all caps tweets and Instagram. Discover them all on 
http://www.ysl.com/corporate/fr/saint-laurent-at-palladium/ . The second part of the women's line will debut during Paris Fashion Week on March 7th, 2016.

BELVEDER Vodka, "Excellent choice Mr Bond"

12/18/2014

 
Belvedere, the world’s original luxury vodka, is delighted to collaborate announces its collaboration with Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment to promote SPECTRE, the highly anticipated 24th installment of the James Bond series, due for global release on November 6, 2015.

Belvedere will release two custom made and limited editions to celebrate Bond’s vodka martini ‘Shaken not Stirred’, and its partnership with the 24th Bond adventure, SPECTRE. In an unprecedented move, Belvedere has replaced the iconic Belvedere Palace with a 007 twist that will also be applied to Belvedere’s iconic Silver Saber bottles, known for their cutting edge, metallic aesthetic and illuminating technology.

Belvedere’s dedicated marketing program will include a global advertising campaign and a wide range of promotion and activation rights around the film.

President of Belvedere Vodka, Charles Gibb states: 

“James Bond is recognized as the most admired and influential tastemaker in the world. We’re delighted that Belvedere will be partnering with SPECTRE, our largest global partnership to date.”

Excellent choice, Mr. Bond!

DOM PERIGNON & IRIS VAN HERPEN Champagne & Art !

10/13/2014

 
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The power of creation of Dom Perignon has moved the audacious creator Iris van Herpen, Dutch fashion designer and creative force. For the end of 2014, she has playfully interpreted the concept of metamorphosis of the Dom Perignon : The "Cocoonase",  a fossil like sculpture that envelop and embrace the Dom Perignon at a price of 12 000 €, With First Delivery starting in April 2015. Each creation is made to order in hand painted resin.
Along with the "Über piece creation", the audacious artist has also signed limited edition gift box that accompanies Dom Perignon Vintage 2004. 


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    THE LUXURY BLOG

    Author

    Thierry Nataf 
    President & CEO
    THE LUXURY CONSULTING COMPANY

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