Understand the Luxury Chinese Consumers and Markets for Brands and Groups.
Be proactive, strategize and operationalize your Business to maximize your Brand Value, Sales and Profits for 2019!
What is it really happening to the Luxury Chinese Market? And what you should do about it in the perspective of 2019 in China and on the international markets!
After several months of inquiry, studies and visits, we have drowned our conclusions about what is really happening to the Luxury industry and consumers in China and Abroad (Europe, America, Asia, Middle East).
As a Luxury Brand, it is fundamental to understand the Chinese Millennial and Generation Z, to structure an worldwide omni channel strategy (in China and abroad) with stores in first and second cities in China combined with the right Digital, Ecommerce ( AliBaba’s Luxury Pavillon / JD .Com’s Toplife & Brand’s Web site), Social Media (WeChat, Sina Weibo, Tencent QQ, Toudou Youku ...) , Celebrities, Key Opinion Leaders, partners in order to deploy and work your Branding and Collections to reach the maximum sales and profits.
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