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TO BE MILLENNIALS OR NOT TO BE ? That’s the Question !                                Are You a Millennials Luxury Brand ? Should you be?

2/24/2018

 
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TO BE MILLENNIALS OR NOT TO BE ? That’s the Question !

Are You a Millennials Luxury Brand ? Should you be?

Because the future depends on the next generation, because the world of luxury has never been so disruptive, because the key fundamental question is TO BE MILLENNIALS OR NOT TO BE, you will have to find the answer to this Shakespearean question. 


We at THE LUXURY CONSULTING COMPANY are bringing to our clients the strategic perspectives and the business & creative expertise,  to assist them capitalizing on the new Millennium ethos in order to maximize sales and profits.
All luxury Brands and Companies are concerned and should at least do a Millennials check, and decide how they will bridge with their own future, rethink their business model, alter their Brand DNA if necessary and work miles stone to do it. And as advisers we will be happy to help.


This will mean working on the Branding, the Marketing & Sales, the Product Collections, the Communication, the Digital, the international Omni-channel strategy and be rightly disruptive to say the least. 



You could be a Mega Global Luxury Brand or a niche one, be a Fashion house, a Bag company, a Jewelry Brand or a Cosmetic Lab, you will have to ask yourself the question and find the right answer to it. 

Business & Strategy are all about crossroads, and being proactive enough to establish the right plan, at the right time and action it.


Is it time for you to be part of the Luxury’s  Millennials  ? 


Thierry Nataf
President & CEO
THE LUXURY CONSULTING COMPANY
#thierrynataf
thierry.nataf@theluxuryconsultingcompany.com
#theluxuryconsultingcompany.com
www.theluxuryconsultingcompany.com

SAINT LAURENT PARIS @ THE HOLLYWOOD PALADIUM in LOS ANGELES

2/9/2016

 
Mark your pre–New York Fashion Week calendar for February 10, the day that SAINT LAURENT will debut its men's fall line and the first part of its women's collection at the Hollywood Paladium in Los Angeles.

The fashion house is one of the most iconic and successful house within the KERING Group (GUCCI, BOTTEGA VENETA, McQUEEN, BALANCIAGA). Hedi Slimane is the  creative director who has rejuvenated the SAINT LAURENT PARIS brand since March of 2012.

According to the last official published results by KERING Group  in November 2015, sales for SAINT LAURENT were at €707 M in 2014, with a H1- 2015 at €443M + 38% vs 2014 and Q3-2015 at € 243 M +36.9% vs 2014. We believe that SAINT LAURENT should confirm an excellent year in 2015.


In an undoubtedly turbulent year, this is sure to be a moment to watch.

This year marks the tenth anniversary of the
Hedi Slimane Diary, which is, Saint Laurent tweeted, "an interpretation of the written daily diary through photography." The diary's dedication to music has inspired the theme of the show at the Palladium, which will be a tribute to L.A.'s music scene.

The French - Paris house announced the Palladium show  with a slew of all caps tweets and Instagram. Discover them all on 
http://www.ysl.com/corporate/fr/saint-laurent-at-palladium/ . The second part of the women's line will debut during Paris Fashion Week on March 7th, 2016.

    THE LUXURY BLOG

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    Thierry Nataf 
    President & CEO
    THE LUXURY CONSULTING COMPANY

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