Christopher Bailey has presented his last collection after 17 years. The new CEO, Marco Gobetti will have to redevelop the British leader Brand, capitalizing on all its strengths and transforming it, with the right disruption, into an actual Luxury Brand.
The creative director is still needed to be announced and this decision will be fundamental to the strategic future development of BURBERRY.
The challenge will be to develop the sales £2,776 M and profit before tax £395M (Year to 31 March 2017 / last publication) in line with the market expectations and the standard of the industry.
To be continued...