BURBERRY,
The New Deal – A New Fashion Revolution.
You watch, You Dream, You Buy
Now Available !
Christopher, CCO & CEO, Chief Creative Officer and Chief Executive Officer of BURBERRY (£ 2.5 billion revenue in 2014) after former CEO Angela Ahrendt (now Senior Vice President of Retail and On Line Stores, APPLE Inc.) left, had created a "New Deal", a Fashion Revolution, where he is using the Fashion Week and his catwalk to sell both to Retail & Wholesale, and directly to the final client thus reducing time to market.
The New Deal – A New Fashion Revolution.
You watch, You Dream, You Buy
Now Available !
Christopher, CCO & CEO, Chief Creative Officer and Chief Executive Officer of BURBERRY (£ 2.5 billion revenue in 2014) after former CEO Angela Ahrendt (now Senior Vice President of Retail and On Line Stores, APPLE Inc.) left, had created a "New Deal", a Fashion Revolution, where he is using the Fashion Week and his catwalk to sell both to Retail & Wholesale, and directly to the final client thus reducing time to market.
This is a radical rethink of the fashion week calendar and process. Burberry will combine its men’s and women’s shows together in two annual runway events, with ‘seasonless’ collections available to buy immediately after the shows.
This means rethinking the complete company supply chain, rework on your global strategy, reengineering your Business Model ( cash flow, risk | opportunity impacts...), while operating a 360 degrees on all your Brand Mix : Business Operation, Marketing, Sales (Internal Buying, External Wholesales Accounts), Digital, Manufacturing (ordering fabrics, predicting demand and manufacturing in advance) Print & Digital Communication, Culture, Social Media, ...and also cash in progress in term of cost savings, efficiency and business processes.
We, at THE LUXURY CONSULTING COMPANY, help our clients to think differently, and work this new radical rethink upturn of the industry and turn it into a major strategic advantage.
Do not hesitate to contact our FASHION & ACCESSORIES Practice by clicking on the following link.
This means rethinking the complete company supply chain, rework on your global strategy, reengineering your Business Model ( cash flow, risk | opportunity impacts...), while operating a 360 degrees on all your Brand Mix : Business Operation, Marketing, Sales (Internal Buying, External Wholesales Accounts), Digital, Manufacturing (ordering fabrics, predicting demand and manufacturing in advance) Print & Digital Communication, Culture, Social Media, ...and also cash in progress in term of cost savings, efficiency and business processes.
We, at THE LUXURY CONSULTING COMPANY, help our clients to think differently, and work this new radical rethink upturn of the industry and turn it into a major strategic advantage.
Do not hesitate to contact our FASHION & ACCESSORIES Practice by clicking on the following link.
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