On the symphony N°7 by Beethoven, Nathalie Canguilhem directed Freja, Hiandra, Jourdana, Sasham Mileshka, Cara, David & Josh with the voice over of Freja. They all wearing the new YVES SAINT LAURENT evening fashion designed by Anthony Vaccarello.
Beyond this movie that pushes the boundaries, it is a global communication platform that YVES SAINT LAURENT is building on, capitalizing on both social and traditional media and combining the right artistic direction with a very strong push on the Business. The Brand positioning is clear and very different from the competition. The investment behind the Brand is important. And the Business dynamic is very strong.
YVES SAINT LAURENT is the new fashion power house within the KERING Group ( GUCCI, BOTTEGA VENETA...) and will be probably by the end of 2016 hit the € 1.2 Billion magic number. The last official financial publication by the KERING were giving +34% growth versus last year 2015 for the quarter 3, and +23.7% for the first part of a year 2016 vs 2015, and confirm this trend.