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The World of Luxury in 4 images: TOM FORD, TIKTOK, VOGUE & BMW !

8/25/2020

 
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The World of Luxury in 4 images: TOM FORD, TIKTOK, VOGUE & BMW !


The COVID Pandemic is forcing the luxury industry to reinvent itself. TOM FORD capture it and manage a new transition for the Make Up industry helped by the Ester Lauder Group. TIKTOK was going to be invested by luxury brands. Social Media are now so strategic that they create real battle between superpowers and creating additional tensions between USA and China in a year of the American election. WECHAT, next in the list ? VOGUE is dreaming like all of us of HOPE and generated all the covers of their magazines for the September 2020 edition. The Next revolution in the Luxury Car Industry is all about E Cars. The New electronic BMW car concept is joining the TESLA revolution with a complete different strategy that if well executed good be a incredible success.
Time are changing, and strategic agility and adaptation is the key world to survival.


You have to move with time in order to never be late and being in the front the next wave which is coming ! Disrupt before being disrupted !


#thierrynataf #theluxuryconsultingcompany #luxury #strategy #tomford #tiktok #vogue #bmw #consulting

LOUIS VUITTON, The Post Covid Era for Global Strategy, Business and Creativity !

8/17/2020

 
LOUIS VUITTON - Fashion Show in Shanghai - The History of a Message in a Bottle “Zoooom With Friends”
A Great show organized by LV under the artistic management and design of Virgil Abloh for the New Men Collection. 

Experiential, in tune with the Z generation and offering a unique show to the Chinese Public that starts in Paris with a unique video populated with cartoon animal “stowaways” who’d jumped aboard L.V. shipping containers. 

Fun, different, interactive, the global branding and marketing campaign of communication have been thought to be global but with a very strong push towards the Chinese market. It has also combined direct digital marketing campaign supported by local famous actors, VIPs and KOL with some preferential media as GQ China. 
Virgil was talking from Chicago, about a fashion and creative adventure that started in Paris and dock in the Shanghai Harbour.

LOUIS VUITTON the number one luxury brand  in the world  - LVMH Group - is revealing how SBC - Strategy, Business and Creativity can “synergize”, creating a global positive  disruption on a worldwide scale and being the appropriate answer for the post Covid era we are all entering in. 

#thierrynataf for #theluxuryconsultingcompany
#lvmh #lv #louisvuitton #luxury #fashion #strategy #business #creativity

ALEXANDRE VAUTHIER, Granny or Orange ?

8/7/2020

 
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Yes to Alexandre Vauthier !
Fantastic Granny or Orange?
The new super cool high boots of one of the most talented Fashion French Designer! His fashion is Sexy, Contemporary and makes women beautiful!
#alexandrevauthier #fashion #luxury #strategy #business #creativity #sbc
#thierrynataf for #theluxuryconsultingcompany
 

ALEXANDER MC QUEEN, The new STORY Bag line !

8/3/2020

 
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I love Alexander Mc Queen ! 
Beautiful,  Contemporary, Stylish ... this is one of my favorite Brands of the KERING’s portfolio with Gucci, Saint Laurent and Bottega Veneta. 
The new Story Bag Line is one of my favorite for this Fall-Winter 2020 season. 
#thierrynataf for #theluxuryconsultingcompany 
#alexandermcqueen #fashion #luxury # kering 

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    Thierry Nataf 
    President & CEO
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