I am extremely honored to be the Guest Speaker at the conference on April 13th 2018 in Florence, Italy at The FLORENZE CONFINDUSTRIA (The employers Federation and Chamber of Commerce) to talk about the Luxury Industry and the new trends that will shape the Market for 2018.
Understanding the trends of the Luxury industry, will help to foreseen the future and rightly execute the profitable strategic and business plans for any members attending the conference.
You may be a craftsmanship company, an entrepreneur, a family business, a subcontractor of a large luxury brand, a brand by yourself, a luxury corporation, you need to be aware about what’s going on, in order to develop and make your business profitable.
Those New 2018 Trends will be put in perspectives in order to be useful to the audience:
. From the power of being a small business « Small is Beautiful » to being a large corporation « It is Good to be a Leader », how to leverage and build your best business model and continue to deliver growth?
. Get the Understanding of the Power of Luxury Groups, Houses & Brands Ethos! What will be the Luxury Landscape in 2018 and beyond ? Who will win? Who will lose? Who is next? With whom should you go? What should you do? Who are you? What do you want to be?
. How Disruption is a Luxury Marketing & Sales Weapon in today’s world? What do you have to do to emerge and make it happen? Do you have what is needed? Can you be Disruptive or not? Should You be Disruptive? Is being Disruptive is still right? Good or Bad for your Business?
. The beauty of product collections and the craftsmanship worth it only if it is combined with the right creativity! Do you have it all right? What are the future product categories in the Luxury industry? What are the trends? Which and how to find the right balance between esthetic, cost of productions, quality, and selling price ?
. How to the set up a proper international Omni-channels distribution ? How to Retail and Distribute in order to make it a success? Which means? How to do it? What should you do ? Which Markets, cities or partners you should work with?
. From Ecommerce to EBusiness, from Eplatforms to Social Media: Are you ready for the Digital Revolution? How to get a strategic and business advantage from the Digital ? Are you Ready to embrace the Change?
. The importance of understanding who is your clients: from the Millennial to the others Generations X and Z, from to the promising Chinese clients to your European domestic clients? Who are the future clients? Asian, Middle Eastern, American? What do they want? Do you know your existing clients? How to get new ones?
All those topics will be tackled at the conference and much more!
Moreover, for all the Tuscany Companies, Brands and Entrepreneurs that are members of the Florence Confindustria, and that are contributors to the world Industry of Luxury, understanding about what next, is mandatory in order to reach the business success.
The culture of Luxury, the tradition of craftsmanship, the importance of the Made in Italy, the understanding of innovation, the investment in equipment and belief in people with training and education are core to the future of their companies and the keys to the success.
I will be delighted to meet you all at this conference at the Palazzo Gualfonda in Florence.
Do not to hesitate to reach for Ms. Viviana Bugatti at email@example.com in order to participate to the conference. The conference will be in Italian with some English supports.
Finally I would like to thank the CONFINDUSTRIA OF FIRENZE , and particulary Mr.Luigi Salvadori, Mr.Franco Baccani, Mr.Mario Curia, Mr.Elvio Mauri, Mr. Agostino Apolito, Mr.Cristiano Mariani, and of course Ms.Viviana Bugatti for organizing it all !
Very kind regards,
President & CEO
THE LUXURY CONSULTING COMPANY